BRAND CONSULTING
You don't always need another deliverable. Sometimes you need someone to think through the problem with you.
Not every brand problem fits neatly into a service package.
Sometimes you have a strong business but aren't sure how to position it.
Sometimes your marketing isn't working but you don't know why.
Sometimes you're considering a rebrand and need an objective perspective before committing to it.
Sometimes you simply need someone outside the business to challenge the way you're thinking.
That's where brand consulting comes in.
Bring us the problem.
Brand consulting is designed around the problem rather than a predetermined deliverable.
We can help you investigate questions around:
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Brand positioning
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Differentiation
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Rebranding
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Brand architecture
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Messaging
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Target audiences
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Visual identity
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Marketing communication
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Brand consistency
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New product or service launches
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Creative direction
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Brand growth
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Internal brand alignment
The first question isn't:
"What should we design?"
It's:
"What are we actually trying to solve?"
Sometimes the problem isn't what you think it is.
A business might come to us because they think they need a new logo.
After looking at the problem, the real issue might be:
Unclear positioning.
Or inconsistent messaging.
Or an audience that has changed.
Or a product that isn't differentiated.
Or simply a lack of strategic direction.
That's why we don't believe in automatically recommending a design project.
If you don't need one, we'd rather tell you.
How consulting works
01. Define
We establish what you're trying to achieve and what isn't currently working.
02. Investigate
We look at the relevant business, audience, market, competitors and existing brand.
03. Challenge
We identify assumptions, gaps and opportunities that may be affecting the brand.
04. Recommend
We develop practical recommendations based on the problem.
05. Implement
Where appropriate, we can help you turn those recommendations into strategy, identity or communication.
What can consulting look like?
There isn't one fixed format.
Depending on the situation, consulting may involve:
Brand audits
An external review of your existing brand, positioning, identity and communication.
Strategic sessions
Focused sessions designed to work through a specific business or brand challenge.
Brand direction
Ongoing strategic guidance as your business develops.
Rebrand guidance
Helping you determine whether you actually need a rebrand and what that process should involve.
Creative direction
Providing strategic direction for internal teams, external designers or marketing partners.
Ongoing brand consultancy
A flexible relationship for businesses that need strategic input without hiring a full-time brand strategist.
Who is brand consulting for?
This is particularly useful for:
Founders
Who need an experienced outside perspective on the brand they're building.
Growing businesses
That have outgrown their original positioning or identity.
Marketing teams
That need strategic brand direction.
Businesses considering a rebrand
That want to understand the problem before committing to a large project.
Businesses with internal creative teams
That need additional strategic thinking or external perspective.
You don't have to know what you need before you contact us.
In fact, that's often the point.
If you know exactly what you need, one of our specialist services may be the better fit.
If you know something isn't working but can't quite identify what it is, that's where a consulting conversation can be particularly valuable.
Start with the problem.
We'll work out the solution from there.
FREE 30 MIN
Consultation
Book a free 30 minute consultation and let's see what is required.
Contact us today.