BRAND STRATEGY / IDENTITY DESIGN
Farming
ZELLA ORGANICS
Building a warm, family-driven brand from a blank page for a KwaZulu-Natal egg and poultry farm — giving a B2B supplier of Grade A eggs an identity confident enough to carry trust, sustainability and genuine care into every carton.
CLIENT
Zella Organics
LOCATION
Westville, KwaZulu-Natal
SERVICES
BRAND STRATEGY / IDENTITY DESIGN
FOUNDED
2025
01 – THE CHALLENGE:
A genuine family farm, with no brand to carry its story yet.
Zella Organics came to the table with real substance — a working farm, ethical practices, sustainable methods and a clear B2B offer — but no visual identity to put in front of cafés, wholesalers and retailers. The brand needed to be built entirely from scratch, fast enough to support a 2025 launch.
A genuine family farm, with no brand to carry its story yet.
Zella Organics came to the table with real substance — a working farm, ethical practices, sustainable methods and a clear B2B offer — but no visual identity to put in front of cafés, wholesalers and retailers. The brand needed to be built entirely from scratch, fast enough to support a 2025 launch.
02 – THE STRATEGY:
A family-driven brand, bridging a real gap in the country's food supply.
Zella Organics exists to help close the egg and poultry deficiency gap — not as a slogan, but as a working mission tied to sustainable employment, food security and community impact, one egg at a time.
03 – THE IDENTITY:
Two eggs, held in a heart. The whole brand in one mark.
The icon was built around the farm's very first product: the egg. Two egg shapes sit inside a heart outline, pairing an honest symbol of organic practice with the warmth and care the family-run brand is built on. Paired with a rounded, human wordmark, the logo does double duty as both farm credibility and emotional warmth.
Identity
