Zuno Fruit Teas's
brand strategy development - Personal Project
2021
Objective:
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ZUNO Fruit Teas offers a variety of unique, fair-trade fruit tea blends from across the globe. Unlike many of ZUNO's contemporaries, ZUNO purposely tries to attract a younger audience. Fruit tea is typically considered a slightly more mature choice of drink for middle-aged and older adults. Still, ZUNO are trying to break this perception and get younger people to enjoy the healthy benefits of fruit tea!Â
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ZUNO's core range of best-selling teas are of course your typical fruit flavours, such as lemon, strawberry, mixed berry, ginger etc. but they are also keen to push their more obscure flavours such as 'Lemon Sherbert Iced Tea' and 'Very Berry Crush'
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We want you to create a fun, playful, and most importantly youthful brand identity for ZUNO. The client is keen to explore some playful pattern work or illustration to use across their product packaging. They do not want to use any photography on the packaging itself.
Solution:
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I created a simple, memorable and identifiable logo that would be applicable at small sizes as well as noticeable at large sizes, the simple shapes to make up the logo ensure that they can be used as design elements as well. With the look and feel for the brand I went for a funky and vibrant look to appeal to the youth, using a popping pattern that would ensure visibility of the brand in the shelf space.
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